Two challenges that the digital printing industry

2022-07-24
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Two challenges that the digital printing industry will face in the future. It is estimated that there are two major challenges that digital printing faces today. On the one hand, today's printing is more creative and efficient than ever before. Through numerous post press processing methods, such as smell, augmented reality elements, three-dimensional depiction, personalization, customization, and almost unlimited printing materials, the printing effect is still indisputable. According to relevant experts, printing is an ideal medium for transmitting information, content and emotional experience, which is incomparable and beyond any medium. This is the advantage of printing in technology and user experience. At the same time, the growing maturity of digital printing technology has also provided a new business model and development direction for printing enterprises

in the past, no matter in automobile manufacturing, printing and publishing, the business model of all walks of life was production, and then a large number of products were sold. Many products were put in the warehouse, and then sold slowly. Now, all these have brought about fundamental changes. First, there is an order, and then there is a medium-sized agricultural film factory or plastic products factory. Personalized production is realized according to different orders. This also determines that the demand for digital printing, especially in the publishing industry, will become greater and more urgent, which is a new opportunity for digital printing in publication printing

on the other hand, now we can feel that digital printing is facing an increasing market, which is mainly reflected in two aspects. One is personalized direct marketing, namely DM (Design Management), but we must add personalization, because there are many direct mail now, and personalized direct marketing may not be a new concept for many people. Now many advertisements have your name on them, But this is not the real direct marketing. We should admit that there is no doubt that this kind of product has certain harm, because everyone gets the same content, but the name and address are different. Only when each of us gets something that is not only different in name and address, but also a smaller private enterprise that shows the differentiated content according to everyone's preferences, this is personalized direct mail

another is personalized publication printing. Combining digital publishing with traditional publishing, experts believe that in the future, personalized book publishing can be realized in a real sense, and readers can customize their favorite book publishing and printing. Combining digital publishing with traditional publishing, readers can more directly participate in the publishing process and contribute content and creativity through community and social networking, which will certainly reinterpret the publishing industry. It will also bring a new blue ocean for digital printing

however, in China, there are still not 100% of Liang Ping's publications that have made great efforts in the construction of relevant supporting platforms, and the application of digital printing in the publication market is still very small. For China's digital printing market, people pay more attention to two topics: first, the impact of digital printing on traditional printing; The second is the fierce competition among digital printing equipment suppliers. We seldom talk about the future development of this market. How big is China's digital printing market? At present, more businesses of digital printing enterprises are still limited to bill printing, but this is a stock market. In fact, many domestic digital printing enterprises are getting closer and closer to the profit space. In foreign countries, the digital printing market is more personalized book publishing

panxiaodong, a famous expert in the printing industry, recently called on printing enterprises to pay more attention to the application of digital printing in personalized publications. I would like to ask where the growth point of our digital printing enterprises is. I feel that domestic digital printing enterprises have not yet involved in the larger market of personalized book printing. He pointed out that the publishing house is a little biased. Instead of engaging in the content industry, it is engaging in its own terminal operation. In fact, these are not the scope that content suppliers should engage in. Instead, it should work with channel suppliers to obtain its own interests. The current content suppliers have not changed much. Basically, they are doing what they used to do, and have not really jumped out of this scope, So I feel that the real expansion of the digital printing market still needs a process

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